D-provenance Dictionary
Provenance
The proven origin of a product, used to earn a price premium
- Plain meaning
- The proven origin of a product, used to earn a price premium
- How to use it
- Build a claim about where and how the product was grown, and back it with records. Provenance earns a premium only when it can be proved.
- South African benchmark
- Karoo lamb and rooibos show provenance turned into price.
- Country notes
- Applies the same way in all five markets.
- Go and read
- C8 Lesson 8.2
- Calculate it
- No calculator; the term is applied in the venture plan narrative.
- Library sources
- LIB-A124
- See also
- Geographical indication, Terroir
Introduced in C8 Value-Add and Processing.